Liza Milagro is the senior sustainability planner for Hartsfield-Jackson Atlanta
International Airport. She may be reached at firstname.lastname@example.org.
SIX OPERATIONAL STRATEGIES
1 Create sustainability mindsets, seeding the knowledge that will enable people to help
create a thriving aerotropolis (an urban
form placing airports in the center with
cities growing around them).
2 Increase advisory services, helping departments use sustainability as a set of
design principles to innovate and succeed.
3 Develop and maintain a system of quantifiable environmental and cost
metrics to evaluate the progress of
4 Internal change management commitment from senior executive
5 Leap frog approach: encourage out-of-the- box thinking to serve as an incubator for
innovations and new ventures.
6 Build a sustainability movement to use as a set of design principles for creating
Activity range includes thought leadership publications;
sector-specific workshops and trainings; core sector
focus; conferences; and embedding sustainability into
formal education for all badged airport employees.
Assist the organization and its stakeholders, help them
gain sustainability mindsets and offer them a proven
methodology for developing a successful vision of how
they could operate in a sustainable-centric vision, then
crafting the strategy to bring it to life. We work as public/
private strategic partners as goals are implemented,
offering helpful tools and policies developed to create
measurable results along the way.
Quantifiable environmental and cost metrics need to be
developed to monitor, track and evaluate the progress
and the cost benefits of implemented sustainability
programs. Without technically and legally defensible
metrics, programs are much more difficult to manage and
evaluate. Metrics also provide a tool for the purpose of
developing incremental improvement of programs.
Address sustainability at the systemic level by creating
business ecosystems, fostering sector-wide initiatives,
participating in policy-making and business standards
initiatives, and engaging with formal education (e.g.,
universities, MBA programs).
Explore new business ventures that foster social,
environmental and fiscal sustainability. Support and
disseminate breakthrough innovations that help solve
Contribute and support the subculture of self-creation
and inspiring change to advance the dissemination
and practice of strategic sustainable development and
provide ongoing support and capacity-building for all key