Airports are in a unique position to benefit from this
phenomenon. In an industry that provides a large
number of people with time-sensitive services, the use of
social media to engage with passengers is clearly more
than just a passing trend.
Using social media in a variety of ways, airports are
echoing how their passengers consume news and
information, making it clear that social media has real
implications on an airport’s overall marketing strategy.
Posting real-time updates
Informing passengers of relevant, accurate information
improves their experience.
Monitoring passenger experience
Using posts to gauge customer experience allows
airports to adapt to growing needs.
Responding to passengers
Responding to feedback closes the gap between airport
operators and passengers.
With these strategies in mind, airports can continue
to monitor and use social media to inform and make
better business decisions as they pertain to capacity
and passenger experience.
Megan Large: linkedin.com/in/meganlarge
Stuart Garrett: linkedin.com/in/stugarrett
Social media offers a unique means of
communication. Platforms like Facebook,
Instagram, Pinterest, LinkedIn and Twitter give
individuals and businesses a dynamic way to
instantly present and consume information.
As technology continues to permeate our lives,
the ability to reach a wide audience through these
channels becomes more apparent as a means
of providing better services.
FOLLOWING THE TREND
Social Media and Airport Marketing
By Megan Large, CF APMP, and Stuart Garrett
Aviation Project Manager, Southern California
With just six years of experience under her belt, Jill's career
is already taking off. After earning her Bachelor of Science
in business administration and aviation management from
Ohio State University and completing an internship in
facility management at San Diego International Airport,
she entered the workforce as project manager.
For five and a half years, she managed more than
30 construction projects; completed quality control
checks; developed workflows; and assisted in the creation
of aging asset reports for San Diego International Airport,
Los Angeles International Airport and John Glenn
Columbus International Airport.
Now, in her position as an aviation project manager at
Burns & McDonnell, Jill is continuing to further her career
by assisting clients in Southern California with a multitude
of projects and goals. Her innovative approach is quickly
making her an indispensable addition to the team.
Aviation Project Manager, Kansas City
Brenda Enos’ career in the aviation industry has been
focused on the environmental impacts of airports.
From long-term air monitoring programs to obstruction
studies, her more than 14 years of experience has taken
her across the country to help clients with environmental
management and sustainability.
In her previous positions, Brenda spearheaded voluntary
land acquisition programs, including the purchase of
220 homes in response to an Airport Noise Compatibility
Planning study. She also has managed environmental
impact studies for airportwide improvement programs,
including runway extensions and the development of the
first sustainability management plan to include provisions
for climate change.
As a project manager at Burns & McDonnell, Brenda
continues to focus on environmental issues facing the
modern airport. Her experience in dealing with permitting
and studies, as well as her knowledge of new and existing
regulations, brings invaluable insight to her team.
Jill Geboy: linkedin.com/in/jillgeboy
Brenda Enos: linkedin.com/in/brendaenos