confusion further. Recycle Across
America has developed a design
that takes the user back to the basics
of learning, using color coding and
pictures addressing the information
input aspect of Core Barrier #1
to recycling.
ATL’s stakeholders soon will
experience a recycling reboot as
the airport prepares to roll out
rebranded recycling bins, food court
kiosks, the Sustainable Food Court
Initiative, an enhanced procurement
plan, a fleet of Big Belly solar units
externally, a construction waste
management plan, standardized
labeling, and software for recording
data in real time. All aspects
are designed to reduce volume
and contamination. Adding to
its accolades, ATL will become
the first airport to kick off this
epic recycling revolution using a
strategic social marketing campaign
designed to achieve 2 million
#GreeningATL impressions for the
month of April. IMPRESSIONS =
ENGAGEMENT = DIVERSION.
Recycling is a behavior
that requires individuals to
appreciate and internalize the
long-term benefits for all people,
the community, and the global
ecosystem. Social marketing
programs are a powerful tool for
making that happen.
Liza Milagro is resilience and sustainability
manager for Hartsfield-Jackson Atlanta
International Airport. She may be reached at
Liza.Milagro@ATL.Com.
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