AAAE 2013 Annual Conference
Axis Communications Inc.
Burns & McDonnell
Delta Airport Consultants, Inc.
Interactive Employee Training System (IET)
Kimley-Horn and Associates, Inc.
Michael Baker Corp.
Northeast Chapter AAAE/Snow Symposium
Ricondo & Associates, Inc.
Inside Back Cover
Inside Front Cover
SOCIAL MEDIA AND HOW THEY CAN
BENEFIT YOUR AIRPORT
continued from page 29
us and for them.
Powerful, emotional, beautiful photos are also the
heart of social networks like Pinterest and Instagram.
Akron-Canton customers and passengers throughout
the land are taking photos of their journey every day.
Those images can be shared with your social family, reminding us all why air travel is so fabulous.
Afganistan to Akron-Canton Airport in less than 15
hours — it just doesn’t get better than that. Search for
your airport on Instagram and you will find hundreds
of photos that you didn’t even know were there.
Using photos and crafting engaging, entertaining
posts will become the rule rather than the exception.
4. FINALLY, A SOCIAL STRATEGY IS ESSENTIAL.
Airports that are exceptional at social engagement
have a plan. The plan shouldn’t strip the spontaneity or quick response times but should enable
them. What goes into an exceptional plan?
4. Content and programs
5. Anticipated outcomes
Empower your communicators to be your best
ambassadors in the social space by allowing
them to thoughtfully craft an engagement plan.
The plan should reflect your airport’s brand and
core strengths. It should be customer centric and
authentic. Amazing things happen at airports
Think creatively about how to share these events
with your customers, fans, “likers,” passengers,
whatever you want to call them. Is your content
educational, entertaining or empowering? Does
it tap into the emotional core of the business?
Your strategy should define your many strengths
and identify the most authentic voices in your
organization to execute the plan.
One thing is for sure in 2013 — simply posting
a status or approaching your social engagement as
an afterthought is not going to be enough. Crafting
a strategy, including Facebook, strong visual content and extending thoughtfully into the mobile
space will bridge the gap between the relatively
cool feel of pavement, bricks and mortar and the
warm emotive social space occupied by our most
important asset — our customers. A
Kristie VanAuken is senior vice president at Akron-Canton
(Ohio) Airport and may be reached at firstname.lastname@example.org. Ryan Hollingsworth is communications coordinator for Akron-Canton Airport and may be reached at email@example.com.