which offers some 39,000 e-books whose U.S.
copyrights have expired, making them free.
Gehman selected about 15 books, provided
links to each one online, and the Harrisburg
International Airport e-Book Library was born. The
initial catalog is dominated by classics such as
“Little Women,” “Oliver Twist,” “Mother Goose”
and “Robinson Crusoe.” Gehman, a self-professed
aviation geek, also pulled a few industry-centric
titles, such as “The Early History of the Airplane,”
by none other than Orville and Wilbur Wright.
“Titles are selected to appeal to a broad range
of travelers,” said Gehman, who, despite the
absence of best sellers in her collection, walks the
in-terminal booksellers periodically to make sure
her library steers clear of their offerings. “Titles
were also selected with a travel and aviation bent,
as that’s what airports are all about.”
The collection is promoted through the airport’s
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extensive social media reach,
via email, and with in-terminal
signage. Gehman said that
in-terminal Quick Response codes
that send passengers directly to
the e-library have been the most
effective promotional tactic.
Most importantly, she explained,
the passengers are happy.
“Customers have had nothing
but positive feedback thus far,
especially loving the fact that the content is
free,” Gehman said. “Many have asked when
the next round of content will be released for
download. I plan to update the content once a
quarter, give or take.”
Sean Broderick is AAAE’s manager-public relations and communications. He may be reached at email@example.com.