(pages 16-17) storefront of
the new Hudson design and
(page 18) Essentials focal
health and fitness kicked in.
no longer satisfied with a Coke and a salty or sugary snack from
the Big Candy Mountain. Now they wanted a protein shake, vitamin water and something healthy
to eat. Because the airlines were cutting back (or
entirely eliminating) free meal services, demand
rose astronomically for healthy meals, packaged to
take on board.
Hudson President and CEO Joe DiDomizio and
his leadership team had been monitoring these
industry trends closely, and participating in them
to the extent possible within the existing footprint
of the familiar Hudson News. But they have made
the determination that maximizing the response
to the many new customer preferences calls for
an entirely revamped store. So last year, they
commissioned the architectural firm Transystems
to change the basic design of the newsstand. And
this year, following much back and forth, they
have begun talking to airports about the latest
evolution in newsstand design. It is called, simply, Hudson.
Hudson is not your father’s newsstand. Instead,
it will offer travelers everything they want and
need, while losing none of the famous Hudson
News attributes: name brand products with reliable quality; quick, friendly service and operational excellence; wide aisles and entrances; a bright,
clean environment; fully stocked shelves; reasonable prices; and customer satisfaction.
The new design features enhanced wayfinding signage to assist customers in finding product categories
more easily and efficiently. It also will feature more
built-in displays, freeing up floor space for a less
cluttered overall appearance and easier navigation
for baby strollers, wheelchairs and luggage.
The new store design highlights four main
focal points: Media Wall, Marketplace, Essentials
Marketplace: An expanded section of the healthy
grab-and-go foods that travelers want will be available. Attractive, convenient marketplace carts will
offer customers a wide range of fresh, appetizing foods,
snacks and beverages. Fresh fruit and hummus to go?
Marketplace will have it. Think dated contents, calorie
counts … everything that today’s health-conscious traveler is seeking.
Essentials: Electronics, traveler’s necessities, health
and beauty aids and sundry item selections have been
expanded and grouped together to help customers
find core convenience items quickly. No more roaming from floor display to floor display. Essentials’
built-in displays will greatly assist customers in wayfinding. This signage will be located along the back
wall and in some instances on floor fixtures.
Destination: Airports and travelers want good
quality local and regional merchandise, and this
is the section where these items will be grouped
together and easily found. A true local flavor is
achieved with the use of names of actual streets
and areas within the city. Apparel, regional foods
and locally made items highlight the best that
the region has to offer, from a college hoodie
sweatshirt to special regional gifts and foods.
Modular fixtures that will be used in this area will
be designed to be flexible enough to constantly
change to feature what is new, exciting and hip.
The first Hudson stores will begin to appear as
early as this year.
After that, it is anyone’s guess what the future
will hold for the airport newsstand. Think vending pods, download kiosks, self checkout, maybe a
Star Trek transporter chamber. Just kidding about
the transporter chamber.
But if the demand is there, concessionaires will find
a way to meet the need. Live long and prosper! A
Media Wall: The back wall of the area will be
brightly lit and display magazines and books full
face and grouped by category. Today the area is
devoted to print media; future uses likely will
include electronic media displays and capabilities.
Laura Samuels is vice president, corporate communications
of the Hudson Group, and a member of Airport Magazine’s
Editorial Advisory Board. She may be reached at LSamuels@